How Picsart Works

1. How Picsart Works Images
2. How Picsart Works Studio
3. Picsart Words
4. How Picsart Works Cited
5. How Picsart Works App

PicsArt is a clear PCMag Editors' Choice, but for a larger community and some pretty nifty photo tools of their own, try fellow iPhone social-photo-app Editors' Choices, Flickr and Instagram. PicsArt is a San Francisco, California and Yerevan, Armenia -based technology company that develops the PicsArt suite of online photo and video editing applications, with a social creative community. The platform allows users to take and edit pictures and videos, draw with layers, and share the images on PicsArt's and other social networks. I'm glad you worded that correctly. As of now, they do appear to ‘make' money as oppose to ‘earn' money. Step 1 - Gather Photos Step 2 Step 3 - Profit. How does one ‘make' money you ask? 'PicsArt transforms your smartphone pictures into works of art.' Picsart Pro Apk (Mashable) The app has functionality close to what you get on expensive professional tools like Photoshop. But PicsArt is free and requires no instructions or training. PicsArt Photo Studio is an easy-to-use photo editor, collage maker, and a powerful drawing tool with millions of users around the world who share their amazing creations. We know amazing things happen when you express yourself. Whatever you love to do, PicsArt's got everything you need to create and share awesome pictures.

PicsArt is a San Francisco, California and Yerevan, Armenia-based technology company that develops the PicsArt suite of online photo and video editing applications, with a social creative community. The platform allows users to take and edit pictures and videos, draw with layers, and share the images on PicsArt's and other social networks.

The company was founded in 2011.^[2]

History[edit]

PicsArt was founded in November 2011 by Armenian entrepreneur Hovhannes Avoyan, and Armenian programmers Artavazd Mehrabyan and Mikayel Vardanyan.^[3] Its founders developed the first Picsart application as a stand-alone tool to help people alter a photo image on their phone, and additional capabilities were added over time.^[4] The first PicsArt app launched in November 2011 on Android devices.^[5]

In January 2013, PicsArt for iOS was released for the iPhone.^[5] In May, it was released for the iPad.^[6] In November, PicsArt had reached 90 million installs and had nearly 25 million monthly active users.^{[citation needed]} In late 2013, PicsArt photo editor became available for Windows Phone.^[7]

In January 2014, PicsArt became available on devices supporting Windows 8.^[8]

By April 2015, the company reportedly had seen 250 million downloads for its iOS and Android apps, and had 60 million monthly active users.^[9]

In 2016 PicsArt reached 75 million monthly active users.^[10]

How Picsart Works Images

In 2017, PicsArt launched Remix Chat, a messaging system where users can share images directly or in groups and edit them collectively with friends.^[11] The company also launched a feature to let its user community create and share custom stickers for free. PicsArt also announced that it reached 90 million monthly active users.^[12] In July, Russian supermodel and philanthropist Natalia Vodianova joined PicsArt to help increase social engagement and activism within the PicsArt photo community.^[13] In October, the company reached 100 million monthly active users and began announcing partnerships with major consumer brands and celebrities.^[14]

In March 2019, PicsArt reached 130 million monthly active users.^[15] Also in 2019, the company was ranked by app analytics company Sensor Tower as the #4 top grossing social photo and video editing app, after Instagram, Snapchat and YouTube.^[16]

In January 2020, the company launched an artificial intelligence lab in conjunction with the American University of Armenia.^[17] The facility employed faculty and students to conduct research in machine learning and computer vision. In July, PicsArt acquired motion-based video effects company D'efekt, its first acquisition.^[18] Also in July, the company reported over 1 billion app downloads to date.^[19]

Products[edit]

PicsArt develops four mobile apps, and a set of web browser tools for editing videos and photos. The app and website tools support social networking activities.

The four apps include:

How Picsart Works Studio

• PicsArt Photo & Video Editor - a photo and video editing app with tools to add filters and various effects, with social network integration. The app is free to use and offers in-app purchases of stickers and other graphic elements.^[20]
• PicsArt Animator - an animation app allowing the creation of cartoon videos, GIFS and other animation.^[21]
• PicsArt Color - a drawing and painting app^[22]
• PicsArt GIF & Sticker Maker - an animated GIF and sticker generator^[12]

The apps are available on iOS, Android, and Windows mobile devices.^[23]

PicsArt's web browser tools for PCs have the same features as the PicsArt Photo & Video app, but are designed for web browsers on PCs running Windows 8.1 or higher.^[24]

Built-in social networking features with the apps and website tools allow users to comment, favorite, and follow others using the tools.^[20]

Operations[edit]

PicsArt is headquartered in San Francisco, California, and operates a second office in Yerevan, Armenia.^[25] The company has additional offices in Beijing, Moscow, Tokyo and Los Angeles.^[25] As of March 2019, the company reported that 70 percent of its 360 employees worked in engineering and product development, and half of those employees are female.^[14]

Funding[edit]

As of September 2020, the company has received $65 million in venture funding from Sequoia Capital, Insight Venture Partners, and others.^{[26][27][28][9][29]}

References[edit]

1. ^'PicsArt To Acquire Video Effects Startup D'efekt'. Crunchbase. 2020-07-22. Retrieved 2020-10-09.
2. ^'Photo editing app PicsArt will use $20M funding round for Asia expansion'. Silicon Valley Business Journal. 2016-04-20. Retrieved 2020-10-08.
3. ^'Picsart Gold – Super Advanced Photo Editor App'. Newsgaze. 2020-04-24. Retrieved 2020-10-08.
4. ^'Finding The Art In Building A Business'. Fast Company. 2013-04-18. Retrieved 2020-10-09.
5. ^ ^ab'Photo app PicsArt expands its focus from Android to iOS'. Fierce Wireless. 2012-12-17. Retrieved 2020-10-08.
6. ^'AppAdvice App of the Week for January 7 2013'. Windows Central. 2013-01-07. Retrieved 2020-10-08.
7. ^'PicsArt photo editor jumps from Phone to Windows 8.1 and wins our affection'. Windows Central. 2014-06-25. Retrieved 2020-10-08.
8. ^'PicsArt expands its Windows Phone 8 availability'. Windows Central. 2014-01-07. Retrieved 2020-10-09.
9. ^ ^ab'Picsart, a mobile photo-editing app, to raise $15 million'. Fortune. Retrieved 2020-10-09.
10. ^'San Francisco-based photo editing app PicsArt will use $20M funding round for Asia expansion - Silicon Valley Business Journal'. Silicon Valley/San Jose Business Journal. Retrieved 2020-10-09.
11. ^'Edit. Share. Repeat. PicsArt adds new chat feature to encourage remixing photos'. Digital Trends. 2017-02-21. Retrieved 2020-10-08.
12. ^ ^ab'PicsArt's custom stickers (and export option) could make basic effects look boring'. Digital Trends. 2017-03-21. Retrieved 2020-10-08.
13. ^'Natalia Vodianova Joins PicsArt As The Head Of Aspiration'. MustTechNews. Retrieved 2020-10-09.
14. ^ ^ab'Creative-focused app PicsArt hits 100M MAUs'. TechCrunch. 2017-10-31. Retrieved 2020-10-09.
15. ^'PicsArt hits 130 million MAUs as Chinese flock to its photo-editing app'. TechCrunch. Retrieved 2020-10-09.
16. ^'Creative-focused app PicsArt hits 100M MAUs'. Sensor Tower. 2019-08-02. Retrieved 2020-10-09.
17. ^'AUA and PicsArt Announce the Launch of the AI Lab'. The Armenian Mirror-Spectator. 2020-01-09. Retrieved 2019-10-23.
18. ^'PicsArt To Acquire Video Effects Startup D'efekt'. Atlanta Business Journal. 2020-07-26. Retrieved 2020-10-09.
19. ^'What does acquiring 1 billion users teach you about mobile user retention?'. John Koetsier. 2020-08-01. Retrieved 2020-10-09.
20. ^ ^ab'PicsArt (for iPhone) Review'. PC Mag. 2016-10-05. Retrieved 2020-10-09.
21. ^'Here are the top 9 Google Play apps of 2017 for enterprise use'. TechRepublic. 2016-10-05. Retrieved 2020-10-09.
22. ^'PicsArt Color Paint app update brings improved video export, brush previews and support for more languages'. Nerds Chalk. 2017-03-07. Retrieved 2020-10-09.
23. ^Graham, Jefferson. 'Scribble on your pics with versatile PicsArt photo editor'. USA Today. USA Today. Retrieved 2020-10-09.
24. ^Saleem, Hammad (2001-11-30). 'PicsArt is an excellent and popular photo editing app for Windows 8.1'. WinBeta. WinBeta. Retrieved 2020-10-09.
25. ^ ^ab'Armenian businesses record success on international level'. Armen Press. 2020-07-27. Retrieved 2020-10-09.
26. ^'Picsart, A Photo Editing App With 200M Downloads, Lands $10M From Sequoia'. TechCrunch. Retrieved 2020-10-09.
27. ^'PicsArt Raises $15M To Build A Community Around Photo Editing'. TechCrunch. Retrieved 2020-10-09.
28. ^'Photo app PicsArt gets $20M to grow its user base in Asia'. TechCrunch. Retrieved 2016-04-20.
29. ^'Picsart'. Crunchbase. Retrieved 2020-10-09.

Sensor Tower is working to highlight partners that are leveraging data in unique ways to achieve success. This series explores key takeaways from their experiences.

The Photo & Video mobile category has experienced runaway success, as mobile users become fascinated with creative ways to take, edit, and share photos among friends. No App Store category has seen faster revenue growth than Photo & Video since 2016. Photo & Video apps earned nearly $2 billion in 2019, up from $240 million in 2016 for a compound annual growth rate (CAGR) of more than 100 percent.

While many apps have managed to ride the wave as the category grows, San Francisco-based social Photo & Video app company PicsArt has seen remarkable growth over the last few years. In fact, the app ranked No. 14 in global downloads for apps (excluding gaming) in 2019.

We sat down with PicsArt VP of Growth Marketing Jeff Roberto, to understand the company's philosophy around cultivating organic growth, and how the company leverages Sensor Tower in order to stay ahead of the trends.

Tell us a little bit about PicsArt's growth trajectory over the past few years.

PicsArt started in 2012 and grew to 45 million monthly active creators in just two years, mostly through word of mouth and search. We now have more than 150 million monthly active users across the globe. PicsArt is available in 30+ languages, which is why ASO (App Store Optimization) and social media marketing (sharing user edits, hashtagging, and mentioning users) have always been core growth strategies for us. We're platform agnostic and we power visual storytelling on any platform. We're also continually optimizing the product and unveiling new features and tools that make it even easier for users to begin their storytelling journey on PicsArt.

For example, we regularly optimize our share flow to make it quicker and more intuitive, and we create lots of one-tap effects, like our globally popular Sketch effect of which Kim Kardashian is a fan. We also recently rolled out a new product, called Replay, that enables anyone to easily replicate others' edits on their own photos in seconds. With just a few taps, users can apply a series of edits to their own image, making the editing process much quicker, simpler, and more collaborative, and, of course, it's optimized for social sharing.

PicsArt has managed to find a niche in the very competitive Photo & Video mobile category—how does the app differentiate itself from the competition?

Picsart Words

One reason why PicsArt is so popular is because we're not niche—we offer something for everyone. At our core, we're an all-in-one Photo & Video editor with a unique combination of creative tools, content, and a community of 150 million monthly active creators. With thousands of editing tools, a massive content library of free-to-edit images, stickers, photos and backgrounds, we make photo & video editing social and collaborative. Users can create fan-art or remix images from other users which creates a unique network effect.

We also have thousands of thriving fandoms on PicsArt. Everything from comics to Kpop has a community dedicated to it. And with one billion images edited monthly, PicsArt has one of the largest libraries of visual content in the world, which really makes us unrivaled in the market.

Over the past few years, PicsArt has grown significantly through organic channels. How are you thinking about organic growth in mobile, especially on a global scale?

Organic growth is key to our success, and we're in a great spot. The vast majority of our growth continues to be organic, but we amplify it with paid acquisition, co-marketing, and partnerships with influencers and VIPs (our homegrown influencer community). With users in every country, we have to make sure we are keeping our content culturally and regionally relevant.

Great ASO and keyword optimization help keep us in top search results, but we also stay on top of local, regional, and global trends which keeps our community engaged and coming back. We'll run photography and edit challenges that align with trending topics, and we use our social channels to amplify them.

PicsArt is very feature-driven, with popular editing packs and other tools that allow users even more customization over their photos. How do these updates factor into the app's growth?

With one billion images being uploaded on our platform every month, we have tremendous insight into our users' preferences and interests. This helps us constantly evolve and innovate the product based on user needs.We are also the fandom app of choice for celebrating the celebrities, artists and brands you love. Some of our most popular fandoms include Kpop, Anime, Gacha Life, and Billie Eilish. Oftentimes we'll work with trending celebrities and brands to create custom challenges or content for users which help drive engagement and make our app stickier.

Another recent addition to PicsArt is our new edit format, Replay. Replay goes beyond applying simple presets and filters by showing users every single edit that was applied to an image and then enables users to apply these same edits to their own photos in just a few taps. The advantage for users is being able to customize the edit in each step so they can make the image all their own. In turn, we gain the ability to drive larger editing trends. Replay also helps you get an influencer's signature look as recently referenced by the App Store.

How Picsart Works Cited

How does the team stay on top of word-of-mouth and other, less trackable elements to ensure PicsArt is reaching new users?

We have a passionate, fast-moving 500+ person team that is able to quickly identify trends and bring them to our users the moment they go viral. We then use our social channels to highlight and track these trends. We can also gauge popularity and interest among our fandoms and in-app challenges by tracking users' hashtags and challenge submissions.

Partnerships and co-marketing are also part of our strategy to reach new users. Some of our most recent collaborations include Kim Kardashian, Taylor Swift, Gwen Stefani, The Jonas Brothers, Will Smith, and The Chainsmokers.

What has been the most surprising takeaway about PicsArt's organic growth?

PicsArt users come to the app for one or several of our main use cases—to perfect their everyday moments, express their passions, promote their business, or create art. Each of these use cases have healthy organic retention, so we create and modify our tools and features based on these needs.

One thing we've found is that most of our users download PicsArt for the editing tools but stay (and become active users) for the community, massive content library (stickers, free-to-edit content, etc.) and other added benefits like our video editor and Replay.

What advice would you give to teams on what it takes to be successful in the mobile app ecosystem?

1. Focus on having a product market fit. You want to create a product people love.
2. Become an ASO master
3. Continuously experiment & optimize
4. Leverage learnings across channels
5. Be culturally relevant and trend-focused
6. Learn from mistakes and celebrate failures as opportunities to learn

What is the next phase of PicsArt's growth? What is your team most excited about?

We're pretty excited about Replay. Being a professional photo editor can take years to master, but Replay puts the power into the hands of today's creators—helping them showcase their entire creative process in a quick visual format—and enabling anyone to achieve the same/similar design aesthetic.

We're also looking forward to seeing more influencers building fame on PicsArt and using our tools—particularly our new and expanded video editing tools—to build out their other social channels, such as Instagram, TikTok, etc. How to screen grab.

Where do you see the Photo & Video category going in the next few years?

Social media is the new dominant vehicle for visual storytelling, as proven with the rise of Instagram, Snapchat, and PicsArt, as well as continued dominance of YouTube and emergence of TikTok. Ten of the top 20 most downloaded apps of 2019 were photo, video, and/or social apps. Also, the Photo & Video category was the fastest growing category in revenue growth between H1 2018 and H1 2019, with 75 percent year-over-year revenue growth. PicsArt played a major part of that growth trend. PicsArt was also the No. How to get photoshop cc for free. 14 most downloaded app worldwide in 2019 surpassing Uber, Amazon, and even Twitter. (Note: These rankings and figures do not include mobile games.)

How Picsart Works App

These days, anyone can be a creator, but in order to stand out in a sea of posts, stories, and similar filters, creators are looking for unique ways to tell their stories and express themselves visually. Photo & Video apps that enable users to do one thing and one thing only—filters, for example, or age yourself—will lose their momentum. The new era of influence will be centered on all-in-one Photo & Video apps that enable you to do everything from one single place.

Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and performance metrics in the mobile app ecosystem. Interested in learning more? Reach out and request a demo today.